My target audience is both the younger generation, meaning people between 16 & 18, and adults. This means that they may not have a similar taste in aspects such as their choice of clothes shops, favourite type of music and favourite TV programme and film genre.
The younger generation are likely to shop in popular clothing stores such as: JD sports, Topshop/ Topman, New Look and Primark. On the other hand, adults are likely to shop in other shops such as: River Island, Oasis, Zara and supermarket brands such as George.
Their music choices may be similar as they are both likely to listen to music that is in the charts and on TV. With this being said, the younger generation tend to listen to music that isn't streamed in the charts. For example, they may listen to drum and bass, dubstep, house and jungle; this type of music can be found on other websites such as YouTube and Spotify.
In modern times, a majority of people tend to watch TV programmes and films on demand. Examples of on demand are Netflix, LoveFilm, Sky Movies, apple box and Virgin movies. Their favourite film genre is likely to be comedy, horror or action. An example of horror films they may enjoy are: Scream, The Conjuring, Annabelle and The Grudge. Some comedy films include: American Pie, Just Go With It, Clueless and This Is The End.
I think that my target audience would watch this film as it appeals to their particular taste and I think they would enjoy watching a comedy horror as it is a hybrid of two of their favourite genres.
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